1. Patient Rights
As an insurance client whose Protected Health Information (PHI) is collected or maintained by Informed Choice Insurance, you have specific legal rights regarding your medical data under the Health Insurance Portability and Accountability Act (HIPAA). These rights include:
- Right to Inspect & Copy: You have the right to inspect and obtain a copy of your health records and billing information that we maintain.
- Right to Amend: If you believe the PHI we have about you is incorrect or incomplete, you may ask us to amend the information.
- Right to Request Restrictions: You have the right to request a restriction or limitation on the PHI we use or disclose about you for treatment, payment, or healthcare operations.
- Right to Confidential Communications: You have the right to request that we communicate with you about health matters in a certain way or at a certain location (e.g., only by mail or only at a specific phone number).
2. Permitted Uses & Disclosures
We are permitted or required by federal law to use and disclose your PHI in certain situations without your specific authorization. These include:
- For Payment & Enrollment: We may use and disclose your PHI to insurance carriers to obtain premium quotes, determine eligibility, or process enrollment applications.
- For Healthcare Operations: We may use your PHI for our internal operations, such as quality assessment, compliance auditing, and customer service evaluation.
- As Required by Law: We will disclose your PHI when required to do so by international, federal, state, or local law.
3. Legal Duties
Informed Choice Insurance is required by law to maintain the privacy of your Protected Health Information and to provide you with this notice of our legal duties and privacy practices. We are required to abide by the terms of this notice currently in effect. We reserve the right to change the terms of this notice and to make the new notice provisions effective for all PHI we maintain.
4. Complaints & Contact
If you believe your privacy rights have been violated, you may file a complaint with Informed Choice Insurance or with the Secretary of the Department of Health and Human Services. You will not be penalized for filing a complaint.
To file a complaint with Informed Choice Insurance or to exercise any of your rights listed above, please contact:
5. Information We Collect & Use
We may collect your name, address, email, telephone number, demographic information, insurance or Medicare-related information, and other information you voluntarily provide. We use this information to respond to inquiries; provide requested insurance information, quotes, plan comparisons, and services; assist with applications and enrollments; provide customer service and appointment reminders; communicate service updates; and comply with applicable legal, regulatory, carrier, and CMS requirements.
6. Information Sharing & Medicare Information
We do not sell or rent your personal information. We do not sell or share SMS opt-in information or consent with third parties or affiliates for their marketing or promotional purposes. Information may be disclosed to insurance carriers, health plans, authorized service providers, technology/CRM providers, or other parties only as reasonably necessary to fulfill your request, provide requested services, operate our business, or comply with applicable law. When applicable to Medicare marketing or enrollment, personal beneficiary information will not be shared with another third-party marketing organization for marketing or enrollment purposes without the beneficiary's required prior express written consent for that organization
7. SMS/Text Messaging
By providing your mobile number and affirmatively opting in to receive text messages from Informed Choice Insurance, you consent to receive SMS messages related to your inquiry, appointments, customer service, insurance services, and, when separately authorized, marketing communications. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase. Reply STOP to unsubscribe. Reply HELP for assistance or call 813-358-9955. SMS consent and mobile numbers obtained for SMS purposes are not sold or shared with third parties or affiliates for their marketing or promotional purposes.
8. Phone & Email Communications
When you voluntarily provide your telephone number or email address, we may contact you regarding an inquiry or service you requested and as otherwise permitted by your consent and applicable law. Providing contact information does not authorize communications prohibited by applicable Medicare, telemarketing, or communications requirements.
9. Cookies, Website Data, Data Security & Retention
We may use cookies and similar technologies for website functionality, security, analytics, and improving user experience. Information voluntarily submitted through our website is handled according to this Privacy Policy. We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. Information is retained only as reasonably necessary to provide services, maintain appropriate business records, and satisfy legal, regulatory, CMS, or carrier requirements.
10. Your Privacy Choices
Subject to applicable law, you may request access to, correction of, or deletion of certain personal information we maintain about you. Certain records may be retained when required by law, regulation, CMS, an insurance carrier, or applicable record-retention requirements. You may withdraw SMS consent at any time by replying STOP.
11. Medicare Notice
Informed Choice Insurance is an insurance agency and is not affiliated with or endorsed by the U.S. government or the federal Medicare program. Medicare beneficiaries are not required to provide personal information or consent to marketing communications as a condition of receiving Medicare benefits. Any Medicare plan enrollment is subject to the applicable plan's eligibility, enrollment, and CMS requirements.
Contact Us:HIPAA Privacy Officer
Informed Choice Insurance
1603 Sun City Center Ste 1517-c
Sun City Center, FL 33573
Phone: (813) 358-9955
Email: info@informedchoiceinsurance.com Questions or privacy requests may be submitted using the contact information above. Policy Updates We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date. Last Updated: August 18, 2026